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The evening drink to replace your wine.

When you have a drink in the evening, it's to sit down and switch off. Somewhere along the way it started costing you more than it used to.

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Why I got in touch

I made this for my mum.

Broken nights, feeling wiped out the next day, and nothing to look forward to but a cup of tea.

It turned out a lot of women were in exactly the same position, so it became a product rather than a favour.

It isn't on sale yet. Before it is, I want a small number of people drinking it in their own evenings and telling me the truth about it, so we can see where to improve.

Adam

A glass of wine is a good way to end the day.

When you sit down and pour something, the working part of the day is finally over. Ten minutes that are yours. There's nothing wrong with wanting that.

You fall asleep fine. It's the rest of the night that suffers.

Alcohol gets you off to sleep quickly, then stops working. As your body clears it, the second half of the night turns light and broken.

A broken night, then feeling it all the next day. Most people never connect it to the glass. It lands harder in midlife too: women aged 45 to 54 report the worst sleep of any age group in the UK, and only 29% call it good.

Most people already take nights off. Nothing on the shelf is worth pouring.

Nine in ten UK drinkers now moderate in some way, and the most common method, at 71%, is simply going without for a night. Which means sitting there with nothing in your hand, because what's on the shelf instead is too sweet, high in sugar, or trying to taste like wine.

It's the sitting down that matters, not the wine.

Part of it is the drink, and evenings can be boring without it. But most of what you'd miss is the sitting down: ten minutes that are yours, something in your hand, the moment the day stops. That's the part worth keeping.

One sachet, ninety seconds.

Have it when you sit down in the evening, to relax after a long day.

Benefits

Overnight restoration

Skin renewal, every night

Vitamin C for collagen production. Hyaluronic acid to hold water in.

Calmer evenings, better sleep

Jujube seed for a mind that won't settle, with L-theanine and glycine.

Less drained, more yourself

Magnesium, for tiredness and fatigue.

Your box

A month's supply, on me.

It'll be £53 a box when it goes on sale, or £42 a month on subscription.

Kinn: Evening Ritual

Kinn: Evening Ritual

A month's supply, dosed to the research.

£53
Total value £53
Your price Free
How it started

My mum thought the bad nights were just her age.

Mum likes a glass of wine in front of the TV after a long day. At some point it started costing her more than it used to. Worse headaches, broken sleep, feeling rough well into the next day.

She put it down to work and to getting older, and she wasn't wrong about either. But it was worse on the nights she drank, and once she'd noticed that, she couldn't unnotice it.

She didn't stop. She just stopped fully enjoying it.

Her alternatives were drinks high in sugar, a cup of tea, or something pretending to be wine. Nobody was making the thing she actually wanted, so I did. That's how Kinn started.

The formula

Dosed to the research

No tiny amounts just so we can list them on the label.

Glycine

3,000mg

Jujube seed extract

500mg

L-theanine

400mg

Magnesium bisglycinate

250mg

Hyaluronic acid

120mg

Vitamin C

80mg

Every amount here is set by published research. Full references on our ingredients page

What makes Kinn different

Jujube seed

You'll know magnesium. You may know L-theanine. This one you won't.

Jujube seed has been used in Chinese medicine for two thousand years for the evening, and a mind that won't settle. A placebo-controlled trial of 106 women found a measurable difference in three weeks, at the 500mg we use.

One Kinn, eight drinks.

Cold over ice or warm in a mug. Try a few and tell me which one you settle on.

Kinn and Raspberry: a wine glass of Kinn with crushed raspberries fading red into gold

Kinn & Raspberry

Crushed raspberries, soda.

Kinn and Mint: a tall ribbed glass of Kinn over ice with a spray of fresh mint

Kinn & Mint

Fresh mint, soda, ice.

The Kinn Warmer: a glass mug of hot Kinn with steam rising

The Kinn Warmer

Hot water, off the boil.

Kinn and Tonic: a stemmed copa glass of Kinn over ice with a curl of lemon peel

Kinn & Tonic

Light tonic, ice, lemon.

Kinn and Grapefruit: a short ribbed tumbler of Kinn over one big cube with a pink grapefruit wheel

Kinn & Grapefruit

Pink grapefruit, soda, ice.

The Kinn Spritz: a tall highball of Kinn over ice with a lemon wheel down the side

The Kinn Spritz

Soda, ice, a lemon wheel.

Kinn and Basil: a coupe of Kinn with basil leaves floating flat on the surface

Kinn & Basil

Basil leaves, soda, ice.

Kinn on the Rocks: a short ribbed tumbler of Kinn over ice with nothing added

Kinn on the Rocks

Just cold water and ice.

Our standards

Every ingredient had to earn its place

Six made it in. Some obvious ones didn't.

In the UK it's a prescription medicine, not a supplement, so it was never an option for a nightly drink. It also does a narrower job than most people assume — it shifts the timing of your body clock, which is why it's prescribed for jet lag and shift work.

The one everyone expects, and it's in most products in this category. The evidence is reasonable for stress and thinner for anything else. It can also affect thyroid hormone levels, and thyroid conditions are more common in women, and more common again with age. Not a risk worth taking in a drink built for this group.

Magnesium always comes bound to something else, and that pairing decides how much you actually absorb. Oxide is the cheapest and by most estimates the worst absorbed by a distance — much of it simply stays in the gut, which is where its reputation for discomfort comes from. Bisglycinate absorbs considerably better and sits gently in the evening.

Frequently asked questions

Bright Sicilian lemon with a clean, refreshing tang. Not sweet. Good cold, good warm.

No. It takes the edge off, it won't knock you out. If you're expecting what two glasses of wine does, this isn't that — and I'd rather say so now than have you find out on night one.

No, and I'm not asking you to. But have it every evening if you can — most of what's in it builds up over weeks rather than working on the night, so having it now and then won't tell either of us much. Plenty of people will have it most evenings and still enjoy a glass of wine at the weekend.

When you sit down for the evening, instead of the glass you'd normally pour. There's no right time on the clock — the consistency matters more than the hour.

Think in weeks rather than one night. Some of it you may feel the same evening; magnesium in particular builds gradually with consistent use. Miss the odd night and you've undone nothing.

Fair — magnesium on its own only does one job, and the evening isn't one job. This has five other things in with it, including jujube seed, which almost nothing else uses.

Yes — it's a food supplement, not hormonal, so it sits alongside HRT.

Check with your GP or pharmacist before you start. One of the ingredients, jujube seed, can interact with some antidepressants — and if the answer's no, just tell me, no awkwardness.

Then tell me that. It's genuinely the most useful thing you could say, and it's exactly why I'm sending it to people I know rather than to strangers.

Reply to my message and I'll put you on the list.

I'll ask you a couple of quick things about your evenings first, so I know where you're starting from. Then I'll leave you alone for three weeks.