With tonic
The Kinn and Tonic. Bitterness against the sweetness, closest to a proper evening drink.
YOUR CREATOR PACK
Your Kinn is here.
Everything is on this page and it takes two minutes to read. There's no script and no shot list. You know your audience far better than we do.
A few short clips, whenever suits you
However you like it
Four ways to make it.
Worth trying more than one. We genuinely don't know yet which version people reach for, and that's useful for us to find out.
With soda
Lighter and cleaner. Good if you find tonic too sweet.
With water
Over ice, nothing added. Tastes most like itself.
Hot, in a mug
Made with hot water, like a nightcap. Comes into its own on a cold night.
Ways to talk about it
It's about finishing the day well.
The day stops here
The simplest version, and often the most relatable. Something to make, something to hold, and the day is done.
Instead of the wine
The big one. Most people were having a glass most evenings and wanted to stop without losing the bit they enjoyed. It replaces the ritual, not just the drink.
What's in it
Jujube seed, which has been used in Chinese medicine for a couple of thousand years. Magnesium. A few things that work overnight, and a few that are there for your skin.
The point is the next morning
Not something you feel in the glass. It does its work while you're asleep.
The ask
What we're hoping for
A few short clips of you making it and drinking it. Whatever you think works. Raw is genuinely more useful to us than a finished edit, because we cut it ourselves.
Posting is entirely optional. If you'd like to put something on your own feed, wonderful, and you'd add #ad. If you'd rather just send the footage over and keep it off your grid, that's completely fine.
And message us with what you honestly think. You're one of the first people outside this business to drink it, so we really do want to know, good or bad. Keep that part to a message rather than the clips though, because the clips are the ones we'll be putting out.
One thing we have to ask: we can't use anything that sounds medical. Nothing about curing or treating, and nothing about sleeping through the night. That's a UK rule for drinks like this rather than us being fussy. Everything else is yours.
Visual reference
Some ideas, take what's useful.
None of this is required. It's just the kind of thing that tends to work.
Straight to camera
You talking, wherever you'd normally film.
Where it lives
Hands only. No face needed for this one.
The box
Front on, so the pack reads.
One sachet
Before you tear it open.
Making it
Powder first, then your mixer, ice last.
Sitting down with it
Wherever you actually sit in the evening.
Send them back on WhatsApp.
Same chat we've been using, whenever they're ready. There's no deadline, though about a week after your box lands is ideal.
One thing worth knowing: tap HD before you send. WhatsApp shrinks video hard by default. When you attach a clip, an HD button appears at the top of the screen. One tap and they arrive looking the way you shot them.
Any questions at all, just message me.