WORKING WITH CREATORS

The evening drink to replace your wine.

A new UK evening drink for women in midlife. We launch in October, and I'm picking a small group of creators to launch it with.

A free box, in exchange for a few clips of you using it

Apply now
Founder message

Why I got in touch

I've spent the last year making an evening drink for women in midlife. We launch in October.

I'm looking for a few creators to team up with long term, who can make genuinely good content for it. The ones whose clips land well get paid for the ones after, and an invitation to the affiliate programme.

I've been through your profile and think you'd fit. First step: I send you a month's supply free, and you film a few short clips of you making it and saying what you think.

Below is what the drink actually is and who it's for, so you know what you'd be putting your name to.

Adam

A glass in the evening never used to bother you. Now you're not so sure.

You enjoy a drink at the end of the day.

Awake at three. Night sweats. Tired all day, however early you got to bed.

You put it down to your age. It might be the wine.

So you drink less. And you're left with tea, water, or something high in sugar.

One sachet, ninety seconds.

Have it when you sit down in the evening, to relax after a long day.

Benefits

Overnight restoration

Skin renewal, every night

Vitamin C for collagen production. Hyaluronic acid to hold water in.

Calmer evenings, better sleep

Jujube seed for a mind that won't settle, with L-theanine and glycine.

Less drained, more yourself

Magnesium, for tiredness and fatigue.

How it started

My mum thought the bad nights were just her age.

Mum likes a glass of wine in front of the TV after a long day. At some point it started costing her more than it used to. Worse headaches, broken sleep, feeling rough well into the next day.

She put it down to work and to getting older, and she wasn't wrong about either. But it was worse on the nights she drank, and once she'd noticed that, she couldn't unnotice it.

She didn't stop. She just stopped fully enjoying it.

Her alternatives were drinks high in sugar, a cup of tea, or something pretending to be wine. Nobody was making the thing she actually wanted, so I did. That's how Kinn started.

The formula

Dosed to the research.

No tiny amounts just so we can list them on the label.

Jujube seed extract

500mg

Magnesium bisglycinate

250mg

Glycine

3,000mg

L-theanine

400mg

Vitamin C

80mg, 100% NRV

Hyaluronic acid

120mg

Every amount here is set by published research.

What makes Kinn different

Jujube seed

You'll know magnesium. You may know L-theanine. This one you won't.

Jujube seed has been used in Chinese medicine for two thousand years for the evening, and a mind that won't settle. A placebo-controlled trial of 106 women found a measurable difference in three weeks, at the 500mg we use.

Our standards

Every ingredient had to earn its place

Six made it in. Some obvious ones didn't.

In the UK it's a prescription medicine, not a supplement, so it was never an option for a nightly drink. It also does a narrower job than most people assume — it shifts the timing of your body clock, which is why it's prescribed for jet lag and shift work.

The one everyone expects, and it's in most products in this category. The evidence is reasonable for stress and thinner for anything else. It can also affect thyroid hormone levels, and thyroid conditions are more common in women, and more common again with age. Not a risk worth taking in a drink built for this group.

Magnesium always comes bound to something else, and that pairing decides how much you actually absorb. Oxide is the cheapest and by most estimates the worst absorbed by a distance — much of it simply stays in the gut, which is where its reputation for discomfort comes from. Bisglycinate absorbs considerably better and sits gently in the evening.

One Kinn, eight drinks.

Cold over ice or warm in a mug. Eight ways to make it, if you're ever short of something to film.

Kinn and Raspberry: a wine glass of Kinn with crushed raspberries fading red into gold

Kinn & Raspberry

Crushed raspberries, soda.

Kinn and Mint: a tall ribbed glass of Kinn over ice with a spray of fresh mint

Kinn & Mint

Fresh mint, soda, ice.

The Kinn Warmer: a glass mug of hot Kinn with steam rising

The Kinn Warmer

Hot water, off the boil.

Kinn and Tonic: a stemmed copa glass of Kinn over ice with a curl of lemon peel

Kinn & Tonic

Light tonic, ice, lemon.

Kinn and Grapefruit: a short ribbed tumbler of Kinn over one big cube with a pink grapefruit wheel

Kinn & Grapefruit

Pink grapefruit, soda, ice.

The Kinn Spritz: a tall highball of Kinn over ice with a lemon wheel down the side

The Kinn Spritz

Soda, ice, a lemon wheel.

Kinn and Basil: a coupe of Kinn with basil leaves floating flat on the surface

Kinn & Basil

Basil leaves, soda, ice.

Kinn on the Rocks: a short ribbed tumbler of Kinn over ice with nothing added

Kinn on the Rocks

Just cold water and ice.

How it works

If you decide to work with us

Four steps. Only one of them takes any of your time.

One

You tell me you're in

I take your details and add you to the launch list. Nothing else needed from you yet.

Two

Your box arrives at launch

Free, a full month's supply, the week we go on sale in October.

Three

You film six short clips

Nothing fancy. Prop your phone against something, press record, and get the six shots below. Six is the baseline, and the more variations you send the better your chances.

Four

The ones that work carry on

Paid work on the clips after, at a rate we agree. And if your clips are good, an invitation to the affiliate programme.

What we send you

Everything in your box.

It'll be £58 a box when it goes on sale, or £46 a month on subscription. Yours is free, in exchange for a few clips.

Kinn: Evening Ritual

Kinn: Evening Ritual

Your first month's supply, dosed to the research.

£58
Your price Free

What to film

The shots that tend to work.

Straight to camera

Straight to camera

The one we use most.

Where it lives

Where it lives

Hands only, no face needed.

The box

The box

Front on, not angled.

One sachet

One sachet

Before you tear it open.

Making it

Making it

Powder, tonic, then ice.

Sitting down with it

Sitting down with it

Wherever you actually sit.

After your clips

Thirty founding places.

Once we have seen your clips, the people we want to keep working with get a founding place: thirty of them, at the highest rate we will ever offer. It drops to 15% after those have gone.

26 founding places left

  • 25%, locked for life

    You earn 25% of every first order, for life. After these thirty places the rate drops to 15%.

  • Then 5% of her renewals

    She subscribes, you keep earning. 5% of every box she reorders, for her first six months.

  • Your own code, 10% off for your followers

    Share it when you want to.

Inside the affiliate programme

Three things on top of the commission.

Your box free once you're selling

Once you're driving orders each month, your box is on us. No buying your own, no running out mid-month.

We'll pay to promote your posts

If one of your videos does well, we'll put ad spend behind it. Your account and your content, our budget.

You've got my number

The whole thing runs over WhatsApp. If something isn't working you're messaging me, not a support inbox.

Frequently asked questions

No. If you make content for brands, audience size doesn't matter to me at all. If you do have an audience, the affiliate side is where it adds up. Both work.

Send your clips first. If we want to carry on working together, you get your own code and link and earn on every order you drive. There's no quota and nothing to hit.

We cut them into our marketing and our paid ads. You keep the right to show the footage in your portfolio, and I'll confirm that in writing before anything runs.

No. Plenty of people just send me the raw files. If you do post something, it needs #ad.

No script, and nothing for me to approve first. Say what you actually think, including that you didn't like it. A creator reading from a brand's notes is obvious to everyone watching.

The first set is the free box. If they work for us there's paid work after that, at a rate we agree between us. If you'd rather be paid from the start, tell me your rate and I'll give you a straight answer the same day.

No, and we'd rather you didn't. Separate raw clips are more use to us than a finished edit, because we cut them for ads ourselves. Send them however they come off your phone.

The week we launch in October. Nothing ships before then, so there's nothing for you to do between now and launch.

Then say so, on camera if you want. It's more useful to me than a polite video, and I'd rather know.

Yes. No exclusivity, and I won't ask you to turn anything down.

Bright Sicilian lemon with a clean, refreshing tang. Not sweet. Good cold, good warm.

No. It takes the edge off, it won't knock you out. If you're expecting what two glasses of wine does, this isn't that — and I'd rather say so now than have you find out on night one.

No, and I'm not asking you to. But have it every evening if you can — most of what's in it builds up over weeks rather than working on the night, so having it now and then won't tell either of us much. Plenty of people will have it most evenings and still enjoy a glass of wine at the weekend.

Think in weeks rather than one night. Some of it you may feel the same evening; magnesium in particular builds gradually with consistent use. Miss the odd night and you've undone nothing.

Yes — it's a food supplement, not hormonal, so it sits alongside HRT.

Check with your GP or pharmacist before you start. One of the ingredients, jujube seed, can interact with some antidepressants — and if the answer's no, just tell me, no awkwardness.

If you want in, reply to my message.

Tell me you're interested and I'll add you to the creator list. I'll take your address nearer the time, and your box goes out the week we launch in October.